Ad Formats

Technical specifications for standard and rich media (expandable and floating) ad formats are based on guidelines developed by Interactive Advertising Bureau (IAB).

1. Standard Formats

Placement Size ATF/BTF* Max Weight
Header
Leaderboard 728x90 ATF 30kb
Content Area
Leaderboard 728x90 ATF 30kb
Large rectangle 336x280 BTF 30kb
Medium rectangle 300x250 BTF 30kb
Sidebar
Medium rectangle 300x250 ATF 30kb
Medium rectangle 300x250 BTF 30kb

2. Rich Media: Expandable

Placement Size ATF/BTF* Max Weight
Header
Leaderboard 728x90 ATF 30kb
Content Area
Leaderboard 728x90 ATF 30kb
Sidebar
Medium rectangle 300x250 ATF 30kb

3. Rich Media: Floating

Placement Size Max Weight
Interstitials 800x600 50kb
Layer 400x400 40kb

(*) ATF = Above the fold
    BTF = Below the fold

 
 
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